01 — The Challenge

Every trip deserves to be remembered

Travel memories are too often scattered across camera rolls, note apps, and social platforms — fragmented, disorganised, and eventually forgotten. Wandr set out to build a dedicated personal space where travelers could write detailed travel guides, capture daily diary entries on the road, and look back on every journey as a cohesive, beautifully curated story.

Our design goal was simple: make recording feel as natural as the travel itself. Open the app, write the moment. Come home, and find your notes already shaped into a personal travel handbook — ready to revisit, share, or keep forever.

02 — Design Direction

Like writing in a journal, like flipping through a photo album

We anchored the visual design in the tension between analog warmth and digital efficiency — making the guide editor feel like a premium travel notebook where users can insert photos, pin locations, tag weather and mood, and even sketch hand-drawn maps. The diary mode is built around a timeline view, threading each day's footsteps into a living, scrollable travel story.

02 — Project Overview

Bringing student life one step further

EasyCard Pay (悠遊付) is a mobile payment app issued by EasyCard Corporation Taiwan, designed with students as its core audience. This motion project covered two key objectives: guiding new users through the account registration flow, and showcasing exclusive welcome offers tailored specifically for first-time student members.

Beyond onboarding, the animation highlights how the app integrates into everyday student life — from transit and campus payments to cashless spending — making daily routines more seamless, more connected, and more rewarding.

01 — The Situation

The best referral is a friend who cares

Insurance has long been a category people avoid talking about — complex, impersonal, and driven by fear rather than connection. The brand had a solid product offering and a growing member base, but lacked a way to turn satisfied customers into active advocates who would genuinely invite the people they love to get covered.

The insight was simple: people trust friends over ads. We set out to build a social campaign that made referring friends feel natural, warm, and worthwhile — transforming every existing member into a potential brand ambassador across Instagram, Facebook, and Line.

02 — The System

Content architecture before content creation

Before creating a single asset, we built the system: a 9-post grid pattern that maintained visual coherence at the feed level, three content pillars mapped to different audience intent stages, and a weekly cadence that balanced organic reach with paid amplification.

Every TikTok script followed a proven hook-conflict-resolution structure. Every ad creative was built with three distinct cut-down ratios — 15s, 30s, 60s — optimised per placement from the moment of production.

01 — The Challenge

ESG commitment without visibility is just a promise

As ESG reporting becomes both a regulatory requirement and a boardroom priority, enterprises face a critical gap: emissions data scattered across facilities, suppliers, and product lines — recorded inconsistently, impossible to consolidate, and nearly impossible to act on. Management teams are being held accountable for carbon targets they cannot yet clearly measure.

The brief was to design a platform that goes deeper than reporting — one that embeds greenhouse gas tracking into the operational fabric of each business unit, making decarbonisation a data-driven management discipline rather than a compliance exercise.

02 — The Solution

From fragmented data to boardroom-ready insight

The platform provides a structured input layer for each management tier — allowing facility operators, sustainability teams, and product managers to independently log emissions across Scope 1, 2, and 3 categories. Every record is linked to a specific source, department, and reporting period, building a fully auditable and traceable emissions history.

At the analysis layer, all collected data is synthesised into interactive statistical dashboards — with trend analysis, reduction progress tracking, department-level breakdowns, and product lifecycle visualisations — giving leadership the clarity they need to set targets, allocate resources, and report with confidence.

01 — The Challenge

We are living at the threshold

There are rare moments in history when technology stops being a tool and starts being the terrain itself. We are inside one of those moments now. The convergence of AI, connected devices, and ambient computing is not approaching — it is already restructuring how people move, decide, communicate, and live.

The challenge is not predicting what comes next. It is recognising that the present is already the future arriving — and that the organisations, products, and ideas that acknowledge this shift today are the ones that will define the decade.

02 — The Perspective

From this moment, everything changes.

This work maps the inflection — the precise point where digital infrastructure and human life stop being parallel tracks and begin to merge. Not as speculation, but as observation: the signals are already visible in how we pay, how we move through cities, how we access healthcare, how we learn, and how we relate to one another. Today is not the beginning of change. Today is the moment we choose to see it clearly.

01 — The Challenge

Presence without strategy is just noise

Most brands show up on social media — but very few show up with intention. Posting without a content strategy, audience insight, or clear conversion goal produces activity that looks busy but generates nothing of value. Follower counts grow slowly, engagement stays flat, and the business sees no return on the time invested.

The brief was to build a social media engine from the ground up — defining the brand's voice, content mix, and platform strategy, then executing it consistently across channels with the creative quality and strategic discipline needed to turn social presence into a genuine growth driver.

02 — The Execution

Every post has a job to do.

We built the strategy around a three-tier content model — Awareness content to reach new audiences, Engagement content to deepen relationships with existing followers, and Conversion content to drive direct action. Each piece of content was assigned a purpose before a pixel was placed. Organic content was paired with targeted paid amplification, ensuring the highest-performing creative reached the audiences most likely to act.

01 — The Challenge

Brand identity lives or dies on social

A brand's visual identity doesn't end with the logo and brand book — it has to survive the speed of social media, where every post competes for attention in a fraction of a second. Inconsistent creative, mismatched tones, and off-brand imagery erode the carefully built identity that offline marketing has established.

The brief was to design a modular, scalable social content system that any team member could execute — maintaining strict visual coherence while allowing enough flexibility to respond to timely topics, campaign moments, and platform-specific formats without ever looking off-brand.